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What to write in a Christmas card when you're stuck

A blank card can be strangely hard to fill. The good news: a great Christmas message is usually only three or four sentences, and they follow a pattern. Here it is, plus a builder that writes one for you.

The four-part formula

Almost every card that makes someone smile has the same four parts. You can write each one in a single sentence.

  1. Greet them by name. "Dear Sam," or "Merry Christmas, Grandma!" Their name makes it feel written for them, not copied onto a stack of cards.
  2. Mention one specific thing. Something from this year: a moment you shared, something they did for you, or something you noticed about them. This is the line they will remember.
  3. Wish them something for the year ahead. Rest, good health, a new job going well, more time together. Make it fit their life.
  4. Sign off to match the relationship. "Love," for family, "Cheers," for friends, "Warm wishes," for colleagues. More on this below.

Here's how that looks for an old friend:

Merry Christmas, Sarah! I still laugh about our wrong turn in Lisbon. Thank you for being the friend who turns a mistake into an adventure. I hope next year brings you that promotion and a few more trips. Love, Mike

The specific line is the whole trickIf you only have time for one sentence, make it part 2. "Thanks for driving me to the airport at 5 a.m. in March" says more than "thanks for everything".

Let the builder write one

Pick who the card is for and the tone you want. The builder writes a message using the formula. Press Shuffle for a new one, then edit it to add your specific line.

Message builder

What to write in tricky situations

Someone who lost a loved one this year

Acknowledge it gently instead of pretending it's a normal Christmas. Say their person's name if you knew them. Don't tell them to have a "merry" Christmas if that would ring hollow; "peaceful" is kinder.

Thinking of you this Christmas, and remembering Dad with you. I know the holidays feel different this year. I'm only a call away.

A coworker you barely know

Keep it short, friendly and about work you actually shared. One genuine sentence is enough.

Merry Christmas! Thanks for all your help on the launch this year. Enjoy a well-earned break.

Someone you've lost touch with

Don't apologize for the silence at length. Say you thought of them, share one memory and leave the door open.

Merry Christmas! I came across a photo from our college road trip and it made me smile. It's been too long. Let's catch up in the new year.

Someone who doesn't celebrate Christmas

"Happy holidays" or "Season's greetings" keeps the warmth without assuming. Or skip the holiday and wish them a happy new year.

Season's greetings! Wishing you a restful end to the year and a bright start to the next one.

Your boss

Thank them for something specific they did, wish them a good break, and keep the sign-off professional.

Thank you for backing me on the new project this year. I learned a lot. Wishing you a merry Christmas and a restful break.

What to avoid

How to sign off

Sending it

Happy with your message? Press Send as a card under the builder. Foldycard opens with your words in a Christmas card. Add the names and share the link. On an iPhone Duo or another foldable it opens as they unfold the phone; on any other phone, with a tap.

Want more to pick from? There are 66 Christmas card messages here, sorted by who they're for.

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